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Winning In The New Normal: Why Pricing Is Key
Thursday, June 18, 2020, 12:00 PM - 1:00 PM EDT
Category: Webinars


The COVID-19 crisis changed the way businesses and communities operated overnight. While some businesses had built resilient, adaptable commercial infrastructures, most B2B companies were ill-prepared for this swift change and how they would need to address their pricing models and strategies. 

We are commonly seeing two main threats to organizations’ survival: 

  1. the availability of pricing through digital self-serve channels
  2. the ability to adapt pricing to fast-changing market conditions and customer needs. 

In this webinar, PROS Chief Visionary Officer Craig Zawada will show us how the way in which businesses respond to these threats are separating winners from losers – and most importantly how you can prepare your business to be one of the winners. 

What Attendees Will Learn:

  • How to deliver on realistic pricing for self-serve channels without eroding margins
  • Why it’s so key to adapt quickly to fast-changing customer needs
  • What separates businesses with resiliency from those that falter
  • The steps your organization can take to thrive in the new normal 

About The Presenter:

Craig Zawada is responsible for creating the vision for how PROS uses data and technology to help companies drive their business strategy. A widely published author, Zawada is perhaps best well known for co-authoring “The Price Advantage,” which has been recognized as one of the most pragmatic books available on pricing strategy. Prior to joining PROS, he was a partner and leader in the Marketing & Sales Practice at McKinsey & Company.

Contact: [email protected]