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Winning In The New Normal: Why Pricing Is Key
Thursday, June 18, 2020, 12:00 PM - 1:00 PM EDT
Category: Webinars
The COVID-19 crisis changed the way businesses and communities operated overnight. While some businesses had built resilient, adaptable commercial infrastructures, most B2B companies were ill-prepared for this swift change and how they would need to address their pricing models and strategies. We are commonly seeing two main threats to organizations’ survival:
In this webinar, PROS Chief Visionary Officer Craig Zawada will show us how the way in which businesses respond to these threats are separating winners from losers – and most importantly how you can prepare your business to be one of the winners. What Attendees Will Learn:
About The Presenter: Craig Zawada is responsible for creating the vision for how PROS uses data and technology to help companies drive their business strategy. A widely published author, Zawada is perhaps best well known for co-authoring “The Price Advantage,” which has been recognized as one of the most pragmatic books available on pricing strategy. Prior to joining PROS, he was a partner and leader in the Marketing & Sales Practice at McKinsey & Company. Contact: [email protected] |