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New technologies developed amidst and the COVID-19 crisis have boosted the sense of urgency to transform commercial activities. 

The new normal post crisis will significantly modify the way commercial functions interact with and manage customers and prospects. 

This webinar focuses on what changed and what commercial excellence 2.0 will require interns of technology, people skills, and mindset in order to match the challenge of the next five years.

Attendees Will Learn

1. How this crisis has impacted pricing and commercial excellence functions 
2. What technology is going to be needed for commercial excellence 2.0.
3.  How sales, pricing, and marketing will have to work hand-in-hand to match the challenges of tomorrow
4. How commercial 2.0 is defined for 2021 and beyond.

About The Presenter:

Stephan M. Liozu is Chief Value Officer of the Thales Group (www.thalesgroup.com). He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland States University (1991). 

He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, and a Strategyzer certified Business Model Innovation Coach. Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Business Horizons, MIT Sloan Management Review, and Industrial Marketing Management. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. He authored four books, Monetizing Data (2018), Value Mindset, (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited four books, Pricing Strategy Implementation – Translating Pricing Strategy into Results (2019), Innovation in Pricing – Contemporary Theories and Best Practices (2012) and The ROI of Pricing (2014), and Pricing and the Salesforce (2015). Stephan sits on the Advisory Board of Professional Pricing Society and LeveragePoint Innovation.