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Join this PROS sponsored webinar to hear Dr. Liozu’s perspective on why value-based pricing is key to surviving and thriving these turbulent times and how your organization can get started.

What Attendees Will Learn:

• Why it’s more important than ever that you’re tuned into what customers truly value
• The keys to fostering a Value Mindset across the organization
• How your business can get started toward value-based pricing today
• How to compel the executive team to see the value and invest in value-based pricing

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