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Good pricing means credible context for winning more sales. That’s always been true, but in today’s volatile and uncertain market environment, it’s more important than ever before.

In this Pricing Webinar, featuring David Anderson, Business Consultant at Vendavo, will provide a deep dive into the considerations of what good guidance for target pricing should include. You'll also get a preview of Dave's upcoming presentation at PPS Virtual Fall 2020 entitled “Dynamic Target Price Guidance for Turbulent Times.”

This will all be in the context of commercial excellence maturity, and how pricing guidance maturity fits into the opportunity-to-order process for enterprise B2B organizations. Fundamentally, you are setting strategies for managing how your customers think about price. By prioritizing and operationalizing your efforts you can more effectively manage context for decisions, and win more, more profitably.

About The Presenter:
David Anderson is a Boston-based Business Consultant with Vendavo. He has spent the last 15 years working inside companies to advance their strategic pricing agendas. Dave is a manufacturing engineer by training (BS, MSE from Kettering, Purdue), has an MBA from Harvard Business School, and he has had the great privilege of learning pricing by working and interacting with many fantastic pricing experts over the course of his career. He is a featured speaker during the #PPSVirtual20 event.

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