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From Steel to Silicon: Pricing in the Digital Era
Thursday, August 12, 2021, 12:00 PM - 1:00 PM EDT
Category: Webinars

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This webinar will address a few of the major innovation trends, and discuss how these innovations have changed the game for both pricing strategies and pricing structures. 

We will also cover the importance of The Digital Pricing Framework as a process for the end-to-end delivery of new pricing and product strategies across the organization: from offer design, to sales enablement, to laser-focused execution.

What Attendees will Learn:

  • Understanding major innovation trends and implications to pricing strategies and models
  • Introduction to software revenue models and B2B subscription-based contract examples
  • Overview of best-in-class pricing processes in the digital era using The Software Pricing Framework

This webinar is a great introduction to the PPS  Online Pricing Course “Best Practices in Pricing B2B Software and Software-Enabled Systems”.