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What Attendees Will Learn:

• The continuum of pricing and technology ethics
• What pricing practices are illegal 
• What pricing practices are unethical
• What trends are emerging and how some practices are becoming more accepted
• What to consider when determining if a pricing practice is ethical
• What is mission driven pricing and what are the trade offs to be mission driven

About The Presenter:
Gabriel Smith has 20 years in experience in Quote to Cash, CPQ and Price Optimization.  After attending UC Berkeley, he started his career on the CPQ team at Cisco, where he played a lead role in implementing and enhancing one of the first packaged CPQ software solutions and managed many of the channel incentive programs.  He then worked for a first-generation Price Optimization software company in consulting, product management and sales.  In 2015, Gabriel started the US entity for Pricefx and currently serves their Chief Evangelist.  Gabriel has worked with leading companies like Avery Dennison, 3M, CertainTeed, Emerson, IBM, Iron Mountain, Praxair, Seagate, Sonoco, helping them to turn pricing opportunities into realized profit.