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We have noticed that Digital Pricing is still often limited to topics like “automated price setting” (AI Pricing) or “pricing for online channels.” Terms like “Subscription economy” imply that there is one solution (Subscription) that fits all the challenges of every company. 

But the new digital business world is different: it is much more complex and differentiated than it was ten, or even just five, years ago. 

In this Pricing Webinar, we will cover digitization  trends and pricing challenges. 

Discover in  detail how innovative business, revenue and price models help companies generate a sustainable, competitive advantage. Learn from proven, industry examples of digital pricing aspects including automotive, industrial goods and machinery and many service sectors like transportation, tourism, telecommunications and software.  

What Attendees Will Learn:

• The fundamentals of Digital Transformation and Pricing 
• How digital transformation triggers Price Management at three levels. 
• Why the business model, revenue model and the pricing process work together and should be seen as a whole to be successful. 
• How psychological tactics can be used in order to enhance pricing excellence.

About The Presenter:
Frank Frohmann has 25 years of leadership experience in marketing, sales and pricing. Frank gained extensive pricing competencies covering in-house consulting (Bosch, Lufthansa Cargo, Evonik), operative pricing and yield management (Lufthansa Passenger Business) and management consulting (Simon-Kucher & Partners, Roll & Pastuch). He joined Vistex in September 2019. 

Frank started his career at Simon-Kucher & Partners in 1996. He wrote his diploma thesis “Pricing in the airline industry” at the professorship of Hermann Simon. His book “Digital Pricing” is the very first work that combines “Digitization” (as the most important mega-trend) and “Pricing” (as the most effective profit lever).  An updated, English version will be released in 2020.